Why AKA
AKA stands for
“Also Known As”.
In video games, we rarely use our real names. We choose a
nickname, a character, an identity. For many of us, gaming becomes almost a
second parallel life — an identity that stays with us for years.
I'm 41 years old and I've been playing since the Nintendo era.
Gaming grew with me. But as I got older, I realized that the
clothes intended for gamers no longer represented me.
I didn't want neon colors, big printed controllers, or huge
logos. I just wanted clothes I could wear every day. At work. In the city. In
front of my screen. Everywhere.
Quality, durable, and minimalist clothing that represents
this part of me without needing to shout it out.
And most importantly, clothes designed for our lifestyle.
A secure place to keep me from losing my phone and headphones.
Functional details that have a real purpose. Subtle codes that only those who
know this world can recognize.
After several years of thinking about it, I decided to create
what I couldn't find.
AKA Division.
Clothes designed for the person you are in real life — and
the person you are behind your screen.
- Sébastien AKA Aelfric Keat -
Values
USEFULNESS
Every detail has its purpose. Designed to simplify everyday life, without compromise or excess.
SUSTAINABILITY
Built to last. Responsible materials, construction, and choices made to stand the test of time.
BELONGING
A subtle signal for those who know. A common identity for those who live between the real and digital worlds.